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Facts about Christian: Favorite games: Old-school shooters, mostly Quake 1, Team Fortress, and Bioshock Favorite GA tool: Heatmaps Favorite metric: Playtime Analytics has become a much-discussed topic in game development in recent years, not only for F2P but across the entire industry.
While it is still creativity, intuition, and experience that matter most in creating successful games, statistics on games and players have become an integral part of game development.
Hopefully, with this article, I can shed some light on the true nature of game analytics and break through the shadow of corporate greed that clouds its horizon.
The first and most important question with any analytics tool is what exactly you should track.
This ultimately allows you to make the best decisions when it comes to user acquisition.
The more you get the feel for using analytics as part of game development, the more you’ll find the need to track data that is unique to your game.Unfortunately, analytics have become somewhat notorious as tools for monetization, used to influence player behavior to maximize revenue.What is less known is that metrics are just as useful in increasing fun and engagement.This featured guest article by Christian Thurau on game metrics, from essential to advanced, and their value in game development.Christian has a Ph D in data mining and machine learning, and he is the CTO of Game Analytics, one of the latest Unity official Asset Store Service Partners.Choose from hundreds of online chat rooms, Joining a online chat rooms on in is simple and fun. If you're ready to start chat, you can join a Chat Rooms in just seconds.